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VIAL - "Grow Up" | New Music

(Cover art by Elaine Mozey)

Back for week two! VIAL is keeping up the hype with a second video before Grow Up blows all your minds on Nov. 29.

The band's second single, the album's title track, is a cry for arrested development. You know what's more relatable than wanting to be a kid again? Pretty much nothing! With lyrics by guitarist/vocalist KT Branscom, "Grow Up" lists off the miseries of adulthood (hating how you look, hating your job, bills, the innumerable pains of capitalism). But they find catharsis by just...kinda freaking out a little. After about two minutes of relatively straightforward indie rock, the song shifts to something almost doom-y. The tempo turns to molasses and slows the band to a fudgy near-halt. Katie Fischer's drums thud with just a bit of extra oomph. All four VIAL boys repeat the chorus ad infinitum - it's half a chant, wholly catharsis. Buy the song on Bandcamp, or stream it on your platform of choice.


Since VIAL are the most benevolent overlords, there's a video for "Grow Up" too! Directed by Jules Pivec, it features children, murder, a pony, and birthday party in the middle field (which is honestly the only good place to have a birthday party). It stars the members of VIAL both as adults and as "mini-mes" as they all hang around and beat up a cupcake. Meanwhile, elsewhere, Pivec uses the poison in her VIAL earring to kill her slobby husband (Jack Dannacker). This confirms the theory that if you have a VIAL earring, you can use it to kill people. The video is super adorable and fun, and also there is murder - the two requirements for a really good video.


(Shot by Tess Atkinson and Emily Smith)

Grow Up is out in full next week(!) on Nov. 29 via Brace Cove Records. The entire EP, including this track, was recorded/mixed/mastered by Abe Anderson.

Comments

  1. The music video is kick ass! And totally fits with the tone of th . And and song. What other songs do you recommend by them?

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