Photo courtesy of The Florists
I don't think that it's an overstatement to say that The Florists make some of the most interesting music in the local scene. The trio of Jo Kellen, Jared Hemming, and Luke Michaels released their sound collage of debut record, Prayer Starter in March of last year. Now, the band is ramping to release its follow up full-length Hold It Together in just under a week.
While I don't think The Florists had any sort of knowledge of what the world would look like when they released the self-titled single, it's hard to deny the eeriness of putting out the song "Hold It Together" amid a pandemic. The single is primarily rooted around the chanted line "Hold it together / It's gonna be alright." Damn, do they get the most out of those seven words. The track slowly devolves from a simple drum beat and synth bass line to a surrealist look at what noise music can add - I'm pretty sure there's a slide whistle buried it there?
Along with the single, the band released an equally chaotic music video of the song. Visual distortion overtakes performance shots, which are stitched together by non-sequitur scenes of basketball games and a person sitting at a diner. Honestly, there is no better way to spend on Easter Sunday than being taken to another plane of existence by The Florists.
According to an Instagram post, Hold It Together is set to be released on Friday, April 17 via Heavy Meadow Records.
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