YYY is the alias of Minneapolis' Austin Carson, a multi-faceted songwriter and producer. The project kicked off in a big way in 2017 with a front-to-back cover of the Beach Boys' classic Pet Sounds, featuring guest spots from artists such as Lydia Liza, deM atlaS, and Doomtree's P.O.S. Starting in March of 2019 and ramping up in the past few weeks, YYY has been teasing towards the release of his debut album aquadungeonafterdark (out June 19th). His last single is the effervescent "Cool World."
Carson's vocals and production recall the goofiest moments of Beck's discography, but injects them with a caffeinated-jolt of electro-pop. The technicolor joy masks a sarcastic disenchantment with the supposedly cool world; "Cool World" is the musical equivalent of smiling through your teeth. Carson matches whimsy with a too-good-to-be-true unease to great effect.
The eye-popping video for "Cool World" was created by Minneapolis animator and musician Wealthy Relative. Carson described the final product as "a roller coaster of color and madness." Watch it below.
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